World milk expo - June 20-22 - utrecht Holland


Milk in the spotlight at VIV Europe 2018

The Netherlands is a leading country in the field of agriculture. Dutch farmers and their suppliers are among the best in the world. It therefore should not come as a surprise that colleagues from all over the world want to meet them in the Netherlands at VIV Europe 2018. However, the event does not have the space to pay attention to the production, processing and marketing of milk and milk products. And that while dairy farming and dairy-related industries constitute an important part of the Dutch agricultural success. The new World Milk Expo has been set up to provide milk-producing and processing companies an international stage.

A unique international trade show concept

By bringing together the professional know-how and passion of Dutch farmers, the science and knowledge of the Dutch institutes and the innovative strength of suppliers at one trade show, we are creating an international platform for all professionals involved in the production and processing of milk. With this event, organisers AST Expo and VNU Exhibitions are launching a new and unique international trade show concept. The World Milk Expo is linked to VIV Europe 2018. Both shows are organised separately, but do take place at the same place in the Jaarbeurs Utrecht.

The Netherlands, the best possible location for the World Milk Expo

The strength of the World Milk Expo lies in its location: The Netherlands. The most dynamic and authoritative country in the world when it comes to agriculture. From an international point of view, it is the best possible location, but also at a national level the World Milk Expo offers the sector unique opportunities to show their colleagues, both from the Netherlands and from abroad, what the Dutch dairy industry has to offer.

Exhibitor profile

The World Milk Expo showcases all types of milk-related products and services, such as nutrition, health, management, and the housing and milking of dairy cows, sheep and goats. A unique feature is the presentation of (maximum) 120 prize-winning cows by various breeding organisations. But cooling, transport, handling, processing, packaging and distribution of milk are also important points of attention at the World Milk Expo. The exhibitors are supplier companies for the dairy farming and dairy industries, active in the top of their segment. 

Visitor profile

The World Milk Expo is aimed at dairy farmers, domestic and internationally, and all those people who are involved in the production, processing and/or marketing of milk and milk products on a professional basis. The link with VIV Europe 2018, the International Week for Smart Food Production and the GFIA guarantees an international professional audience. In addition to the international promotion, the World Milk Expo is also brought to the attention of a professional audience in the Netherlands. Entrance is free, provided that visitors register their visit online in advance.
The World Milk Expo offers companies with a worldwide network the perfect opportunity to show their business contact the foundations of the Dutch dairy farming and dairy industry. For companies that want to make the next step towards international success, participation at the World Milk Expo is the ideal starting point.

Targets and expectations 2018

  • 8,000m² of floor space in Hall 4 of the Jaarbeurs Utrecht
  • More than 100 exhibitors
  • Unique presentation of 120 prize cows
  •  12,000 to 15,000 visitors, of which approximately 6,000 are (international) VIV visitors; 2,000 foreign visitors, and at least 4,000 Dutch visitors.


 For a 12m² stand including stand construction and registration fee.